FireLake Discount Foods committed to retail excellence one customer at a time

Since opening in 2001, FireLake Discount Foods has developed a reputation for being committed to low prices. Although this commitment has served the store well, management believed it was time to build on this strength and provide a better overall experience for staff, vendors and most importantly, customers, by achieving retail excellence in all areas of the business.  “We took a look at everything we do. Read More »

FireLake Discount Foods takes the cake in national contest

FireLake Discount Foods was awarded $2,500 for its third place finish in a national display contest. The contest was created by Café Valley, nationwide bakery distributor which produces high quality cakes, muffins and croissants for stores throughout the world. “I came here to present FireLake Discount Foods the check for their outstanding display,” said Central Read More »