CPN member from Kansas Buys Virgin Islands Financial Planning Biz

ST. CROIX, Virgin Islands – Amy Rose Herrick, ChFC, IAR, a financial services adviser from Kansas, moved to St. Croix in January 2011, after purchasing the mutual fund and variable life practice of Warner Riviere. Herrick, who is a Chartered Financial Consultant and Investment Adviser Representative with more than 25 years experience in the financial services industry, decided last summer to move to St. Croix.

Herrick said the business is currently in the process of transferring Riviere’s client accounts. She said her hometown of Topeka, Kansas, was under a foot of snow during a recent interview at her seaside home/office on St. Croix's east end. “We are thrilled to be here,” she added.

Herrick said she works in portfolio management, cash flow issues, income tax planning, and life insurance. “Anything that touches money, I deal with,” she said.

Herrick\’'s financial planning for individual clients and businesses includes services in retirement, estate, college, risk management, charitable legacies, and wealth management. She also provides insurance planning for health, life, disability, and long-term care insurance.

She said she coordinates her clients’ resources and helps them budget and use their resources.

Herrick works with clients who are recent college graduates to retirees in their 80s, as well as working with people of all income levels. She said, “If somebody is motivated and needs a little bit of help, it doesn't matter how much money (he or she) makes. Usually, I have some ideas for them. If I can't help them, then I can refer them to someone to help them with that particular need.”

Herrick said the first meeting with her potential clients is free of charge. She said that if she and her clients decide to go forward, she charges her clients by projects, depending on what kind of project it is and how long it takes. She said that if they do not plan to go forward, she still provides them with certain tips to follow on their own.

She said she is not looking for a large quantity of clients, but quality clients with whom she can work for years to come.

Herrick moved to the island with her husband Randy and four of their six children. Two of their grown children, who have families of their own, did not move to the island with them.

Herrick has co-authored a financial advice book with nine other financial advisers. The book is titled “Stop & Think – 10 Outstanding Advisors Provide Important Financial Advice for You and Your Family.” The chapter she wrote is “Protecting Your Assets and Lifestyle from Catastrophic Medical Expenses.”

She continues to work with her existing clientele from her stateside practice. For more information, visit, e-mail Herrick at, or call her at 785-224-8954.