Grand Casino Hotel and Resort has partnered with Penn Square Mall to open the retail space, The Grand Lounge, to promote Citizen Potawatomi Nation tribal enterprises and drive tourism in Pottawatomie County.
“Penn Square Mall is excited to welcome The Grand Lounge to its eclectic mix of retailers,” said Donna Berlin, general manager at Penn Square Mall. “This space is truly unique to our center and provides shoppers with the opportunity to relax and learn more about the Grand Casino Hotel and Resort in a resort-style atmosphere.”
The Grand Lounge, which is located near the new state-of-the-art food court and open during regular mall hours, allows shoppers to sit back and relax during an afternoon of shopping in an atmosphere that has been carefully created with the Grand Casino Hotel and Resort’s aesthetic in mind.
“This was a great opportunity for us to try and reach an audience that we hadn’t reached and couldn’t reach in any other way,” said Michael Laffey, director of marketing for Grand Casino Hotel and Resort. “We will be able to reach the 12 million people who visit the mall each year, some of whom may be here on vacation and would not have ever thought to visit our tribal enterprises or the other tourism destinations in Pottawatomie County.”
Shoppers will have the opportunity to sample the resort’s amenities, book hotel rooms, purchase concert tickets and more. In addition, the resort will use the space for meet and greet opportunities with entertainment in town, to preview new food items from the resort’s restaurants and to promote Citizen Potawatomi Nation tribal enterprises and drive tourism in Pottawatomie County.
“We’re going to bring the resort atmosphere to the people we’re trying to reach,” added Laffey. “We’ll use this space for meet and greets when we bring entertainment to town, to preview new food items at our restaurants and to show off all of the other great things happening with our other tribal enterprises and tourism destinations.”
Citizen Potawatomi Nation will also use this as an opportunity to promote partnerships and tourism destinations other than tribal enterprises.
“We are excited to have another outlet to promote Shawnee and our community to visitors,” said Kinlee Farris, Executive Director, Shawnee Convention & Visitors Bureau. “We value our relationship with Citizen Potawatomi Nation and we enjoy promoting their attractions to our visitors.”